Who is she?

Andrea is a UX/UI designer with a background in production design and architecture. With over 10 years of experience in design, she brings a sharp creative eye and a strategic mind to every project she touches.

Originally from Mexico now based in Switzerland, Andrea began her career shaping physical spaces—first as a landscape architect, then as a production designer for film, TV, theatre, and immersive events.

Her collaborators have included Netflix, Amazon Prime, Coca-Cola, and Staatstheater Mainz, among others.

Over the years, Andrea has led multidisciplinary teams, developed creative concepts for global brands, worked within fast-paced production environments, and delivered thoughtful, detail-oriented, user-focused designs across multiple platforms.

Now, Andrea is translating that wealth of experience into the digital realm. Her UX/UI practice is grounded in deep empathy, storytelling, and problem-solving.

She’s no stranger to managing complex projects, communicating with clients and providers, and delivering on tight timelines. Whether she’s wireframing a user flow or designing a high-fidelity prototype, she approaches each project with curiosity, clarity, and care.

Most recently, Andrea has focused her career on UX/UI design, drawn to its potential to improve everyday interactions through thoughtful, intuitive, well-design experiences.

To her, it’s the perfect intersection of creativity, structure, and empathy — where storytelling meets functionality, and where design serves real people and meaningful objectives.

“From the desert to the Alps. From production management to product management. Always building user-centered solutions.”

CV

Education

2025- Bootcamp DesignLab UX Academy
2014–2015 Master, Design of Ephemeral Spaces ELISAVA, Universitat Pompeu Fabra, Barcelona.
2014 Dipl. Arch., Landscape Architecture, Universidad Nacional Autónoma de México (UNAM), Mexico city.

2018 Specialization Language Diploma from Baruch College NY, USA
2013 Honorable Mention, National Landscape Architecture Biennial (SAPM) “La integración de los ríos Usumacinta y Carrizal a la ciudad de Villahermosa”
2010 Selected Workshop Participant, “Water in the City” by Walter J. Hood, UC Berkeley, CA, USA

Experience

UX & Product Design

Freelance UX Designer, 2025 — Present
Latina Tribe Zurich end-to-end UX design
Wiedikoji website redesign, Zurich
Vertice Subastas app, Mexico City Lagunita real estate platform, Barcelona
ROAM accessibility app concept
Cookidoo feature design
Freenance fintech concept

Experience Design & Spatial Systems

Head of Set Design — Close Encounters Theater, Zurich 2024-2025
Production Designer — Theater Gessnerallee Zurich, Eat Me Now 2025
Production Designer — Theater Bielefeld, The Mousetrap 2024
Set Designer — Netflix LATAM, Luis Miguel La Serie S2&3, Mexico City 2019-2020
Set Designer — Amazon Prime, LOL Mexico City 2018
Production Designer — BMW/MINI Vision Inspires, Zurich 2021
Set Designer — Coca-Cola Stranger Rooms campaign, Mexico City 2019
Set Designer — Fantoche International Animation Festival Baden 2021-2026
Set Designer — Multiple TV productions: E!, Discovery, History Channel, Imagen TV 2016-2020

Download Full CV Here

Creative Concept Development

Creative Direction
Multidisciplinary Design
Immersive Experiences
Narrative Environments
Temporary Architecture
Spatial Storytelling
AI Image Making
Working with Diverse Teams

Skills CV

UX/UI

AI-assisted design workflow
User Research
Usability Testing
Information Architecture
Interaction & UI Design
Design Systems
Wireframing & Prototyping
Accessibility & WCAG
Cross-functional Collaboration

Languages & International Experience

Multilingual Communication
International Collaboration
Cross-Cultural Competence
International Driver License

Worked across Mexico, Switzerland, Germany, Spain, USA
Languages: Spanish (Native), English (Fluent), German (B1)

Tools

Figma

Miro

Sketch

Notion

Lovable

Claude

SketchUp

Autocad

Blender

Adobe Creative Suite